As that has happened, this thing has come along called audio. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. LOTS of podcasts have ads okay? We do all kinds of advertising models with Malcolm and his team. I think most podcasters are bad at marketing. He was a great guest, super game to answer the questions, especially in front of a live audience. Its clearly not as regulated as radio. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I feel like I already know how it went. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Subscribe to our daily newsletter! At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Youre still getting the full ad load. Up or down on NFTs? Its what we do. Its not a huge focus for us. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. I hate to answer it so vaguely. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. The toothbrushes were great. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Eighty million a week is the more interesting stat to me. I fell in love with this medium 10 years ago. UK News Published: Mar 1, 2023. Broadcast radio is a mass-reach medium still today. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. This changed everything for podcasting. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . A podcast from The Verge about big ideas and other problems. This is obvious at this point. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. The creator and the ad-serving publisher, in our case, are in total control. Radio is a more ruthless industry than podcasts. Are you feeling the pinch of the ad downturn? The Ron Burgundy Podcast. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Ill give you an example of a show. I love you very much. But no, youre spot on. Youve never bought downloads to run game ads? Its a massive amount of the stuff we take in and that we call the media. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Film series [ edit] That wasnt possible prior. I dont think this is wishful thinking. To many in the industry, that seemed pretty disingenuous. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. It is a centralized medium when it comes to RSS feeds. The way to do that was to create two segments in our company. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Charts. The problem it was solving, the price point was undeniable, it made perfect sense to me. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Whats the structure below you to make all this work? We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. We are an obsessively, widely distributed content company. How do you do it? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. I dont predict what we might get. We used Jun Group. Are you converting off the radio? For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . The. Oh my God, do you have an Agile scrum podcast? Thats really cool, but its not mutually exclusive. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. We do talk to them. It thrives when it is a widely distributed medium. You got it. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Im very interested in the derivative work potential of podcasts. Were a very good partner with creators. No. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . We basically built an academy where once a year we grab eight or 10 people. So of course I asked Conal about that and lots more. Ron Burgundy is going live in the next season of his iHeartMedia podcast. We have a whole newsletter for podcasters. It comprises broadcast radio, live events, and a few other things. Thats what were trying to true up. A-Rod Interview / Cooking with Jon & Vinny. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. It was a packed house and a great time. Crypto company Gemini is having some trouble with fraud. You always do if youre running a startup. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. That is technically a long tail show. Ive listened to you in the past. How do you make sure they get attention? You have an ad load that is light. Thats not really how it works. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. I dont know that well have a big reveal. In my opinion, I dont think we would be where we are as an industry otherwise. We wanted access to that to shout really loudly about the stuff we were doing. Is radio the upsell on podcasting for you? There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Hes fantastic. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Whats your best TikTok meme? I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Our business affairs team is busy and accounts for a lot of our growth. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Yes, of course we are. So he had a similar trajectory, and hes a wonderful guy. Im like, They dont need to be if they dont want to be. Ive just really struggled to understand why you would do that. The medium. YouTube is a good example of this. ChatGPT will eat us all. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Thats good. So if you could just bring back the old format that would be great. We give a ton of in-show podcast promotion as well. The culture is not preserved; the nimbleness is not preserved. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Thanks. In fact, it was always there, but now it has exploded. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. It often is. Carolina Barlow: Co-Host, Writer, and Producer. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. A little bit. Heres a funny anecdote. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Its not that being inside Discovery was bad, it was just different. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . See omnystudio.com/listener for privacy information. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years.